Glastonbury has announced its ticket prices for 2026, and they have officially entered the realm of rent payment. At £400 per ticket, a single attendee can now fund a month’s housing in most of Britain—or attend a festival to stand in mud and pretend they’re rejecting consumer capitalism.

The irony is so thick you could farm it. Glastonbury markets itself as a counterculture event, a place where the establishment is rejected and alternative values reign supreme. The festival’s founder, Michael Eavis, built it on principles of community and anti-commercialism. He is dead, and his legacy is now a financial gatekeeping mechanism that excludes anyone without disposable income.

What does £400 buy you? The privilege of claiming you’re part of something authentic while standing shoulder-to-shoulder with fifteen thousand other people who paid the same price to feel authentic. The ticket includes access to stages curated by algorithms, food trucks charging £18 for a burrito, and the opportunity to post photos that suggest you’re too cool to care about the cost.

The math is unavoidable: if you’re spending four hundred quid on a weekend, you’re not rejecting consumer culture. You’re participating in it at the highest tier. You’re not a rebel. You’re a customer with excellent branding.

The festival will return in June. Tickets will sell out. People will pay. They will arrive in vintage clothing they bought new online and spend the weekend feeling like they’re changing the world.